Orientation to ENTREPRENEURSHIP

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SYLLABUS

Lecture NOTES

Unit 1

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Conceptual definition of entrepreneurs and entrepreneurship - Myths about Entrepreneurship –Significance of Entrepreneurship–Success stories - Entrepreneurship and Economic Development - Types of Entrepreneurship – Entrepreneurship Eco system in campus – E cells and Incubation Centres

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Unit 2

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Generation of new ideas - Entrepreneurial styles: maker – mobilizer –merchant – magician master – success stories of Entrepreneurs –Forming teams – Nature of Effective teams

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Unit 3

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Importance of Communication –communication styles - barriers in communication – Body language – different handshakes - Importance of listening – active listening skills - communication style of a famous entrepreneurs

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Unit 4

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Design thinking – concepts – Principles of design thinking – myths - importance of empathy – Problem identification – Ideation – Prototype generation – Testing and validation – Customer profiling

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Unit 5

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Personal selling – Show and tell – Crafting Elevator pitch – Risk and Resilience – managing risks – understanding risk through risk takers – challenges in being entrepreneur

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2019 - Seminar List

  1. Keerthivasan (17th Sep 19) - Conceptual definition of entrepreneurs and entrepreneurship - Myths about Entrepreneurship 

  2. Dhandapani (17th Sep 19) - Entrepreneurship and Economic Development - Types of Entrepreneurship

  3. Abhishek (17th Sep 19) - Entrepreneurship Eco system in campus – E cells and Incubation Centres

  4. Jaswanth (24th Sep 19) - Generation of new ideas - Entrepreneurial styles

  5. Santhosh (24th Sep 19) - Design thinking – concepts – Principles of design thinking – myths - importance

  6. Mohamed Ameen (24th Sep 19) - Design thinking  - importance of empathy – Problem identification

  7. Shereen Anthony (1st Oct 19) - Importance of Communication –communication styles - barriers in communication

  8. Sakthivel (1st Oct 19) - Success stories of Global Entrepreneurs - Communication styles

  9. Farmaan (1st Oct 19) - Body language – different handshakes - Importance of listening – active listening skills

  10. Nishanthi (8th Oct 19) - Significance of Entrepreneurship - Personal selling – Show and tell

  11. Umar (8th Oct 19) - Crafting Elevator pitch – Risk and Resilience

  12. Ganesh Babu (8th Oct 19) - Design thinking  - Ideation – Prototype generation

  13. Pooja (15th Oct 19) - Design thinking  - Testing and validation – Customer profiling

  14. Pugazh (15th Oct 19) - Case studies of Indian Entrepreneurs - Communication styles

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